A logo for Arthur + Martha, a boutique hotel booking platform for LGBTQ+ travellers. The name is a playful nod to an old-fashioned phrase for someone who isn’t straight, and the clean, minimal mark — designed to sit comfortably alongside luxury brand identities — works both as a full logo and as a stamp of approval when applied to reviewed properties.
As part of a brand refresh for Avert, an HIV/AIDS charity whose name needed to work on two levels — as an organisation and as a verb, averting HIV. The solution was a modular logo combining the Avert name, an HIV identifier, and the strapline “Empowering people through knowledge” through a forward arrow motif that runs across all three elements — suggesting progress, momentum, and lives moving forward.
A logo for AWI Tracker, a business development database product from American Water Intelligence. The mark draws on the visual language of radar, a bullseye, and financial pie charts — layered references to precision targeting, competitive intelligence, and market focus that reflect how the product helps customers identify and win contracts in the water and wastewater industry.
A logo created for GPC, a building services and environmental engineering consultancy working across the built environment — from energy efficiency and sustainable design to mechanical and electrical engineering for developers, commercial clients, and the public sector. The mark takes its inspiration from landscape blueprints to create a visually dynamic symbol that feels both technical and environmental, reflecting a practice that works at the intersection of engineering precision and environmental responsibility.
A logo for Heroes in Hard Hats, a recruitment organization placing former military service people into construction roles. Every element of the mark carries meaning: the star references military medals, the hexagon echoes the angles of a metal bolt, and the H — shaped like a structural I-beam — serves as an initial for both Heroes and Hard Hats.
A logo for O/R Records, a label founded by the band Autoheart. Inspired by Paul Rand, 1970s modernism, and 1990s dance labels, the design takes a bold, stylised approach — sitting somewhere between those influences and the present day.
A logo concept developed for a proposed Octopus Carbon Credits product from Octopus Investments — best-in-class carbon offsets for large corporations. The mark combines a hexagonal form (drawn from carbon’s crystal structure at graphite level) with a nested C that works simultaneously as the element’s periodic table symbol and the Octopus brand initial. The product didn’t go to market, but the thinking was worth keeping.
A logo for OrderlyQ, a call-waiting tool that keeps customers informed about wait times and improves the rate of successful connections between callers and agents. The mark integrates the O and Q of the name into a bullseye — a direct reference to the product’s core promise of hitting the target and getting customers through. The end client approved it without a single alteration.
A logo for the Oxford Science & Ideas Festival, built around the abbreviation IF — a word that perfectly captures the spirit of scientific curiosity and open inquiry. The mark is constructed from overlapping geometric shapes, referencing the new ideas that emerge from the exchange and collision of different thinking. A five-color palette of bright and darker tones gives the logo an energetic, festival feel while retaining enough weight to feel credible in an academic context.
A logo for Recruiting for Difference, a product from diversity and inclusion consultancy Diversity by Design. The design is built around a simple typographic treatment where the word “for” is replaced by a rotating cast of orange icons — a fingerprint, a not-equals sign, a venn diagram — each hinting at concepts of identity, uniqueness, agreement and difference. The result is a flexible system of interchangeable marks that can be used across different contexts, all carrying the same core idea: that difference is the point.
